Creating Logos the Right Way

Logos are what makes your business what it is. There are some rules you must follow if you want to make your logo very recognizable and good looking.


1. You should be able to recognize your logo even when you can't see all of it.


You can see right away just by looking at the image below what logo it is. Your logo must be as recognizable to you as this one is without even being able to see all of it.

The Google logo cropped in

2. Your logo must be clear in both color and B&W

When your logo has too many layers over each other it becomes hard to recognize once it is black and white.

In the example above you see there are two colors on top of each other but they don't blend together terribly. You can see the difference when you make it black and white so always make sure you have 3 images for your logo: Full Color, Greyscale, and B&W

3. Always have a copy of your logo saved as a PDF

PDF's are good for distributing your logo because they keep the size and shape of the image without having to read a full vector file. PDF's are much better at displaying the image on devices used for presentations.

4. You must know the different effects a logo gives between a complex design and a simple design

When you design your logo or a clients logo you must always understand whether to make a complex or a simple logo. 

Complex logos are more detailed and can catch someones eye and attention.

Complex logo

Simple Logos are easier to remember and can be recognized much faster than complex designs.

Simple logo

Each style has it's perks so you must decide if you want to the logo to capture attention and make people want to see your business OR have your logo recognizable and easy to remember for your viewers. 

Neither one is necessarily better than the other, it just depends on how you feel you want your logo to be seen.

5. Avoid being common

Some of the most common fonts used in logos are Helvetica, Papyrus, Comic Sans, and Times New Roman. If you do use these fonts try to do a little modification to them to make the logo look unique.

Logos with similar design.

Remember that your logo must be unique, if you are comparing your logo to someone else's then you are going about this wrong. Start from scratch, pull out some paper and make about twenty sketches, choose which one you like most, then sketch ten different ways you can make that same logo, choose your favorite and run with it. To those graphic designers out there who want to focus on logos, I suggest doing this at least two times a week just to get used to sketching a lot.

6. Register Your Logo!

Always be sure that you register your logo and tell your clients to register the logo otherwise it is up for grabs and you will have to start over. This is also the best way to be seen as professional to your clients and their clients. 

Registered Trademark

Your logo is unique, don't allow other people to take that away by making similar logos, trademarking your logo prevents that from happening and protects your logo from thieves trying to steal your audience. 

All Logos shown in this post are copyright to the owners. Design Loves Coding does not take any credit for these logos, nor are we affiliated in any way.